Insights8
Ideas, strategy and technical thinking.
Perspectives on Shopify Plus, eCommerce, AI, and building brands that scale.
Why Shopify Plus's Combined Listings Is a Real Game Changer for Apparel and Fashion Brands
Strategy and Optimisation · 26 Feb 2026
Shopify's Universal Commerce Protocol: What It Actually Means for Your Store
Technology · 24 Feb 2026
Agentic Commerce: How AI Shopping Agents Could Reshape eCommerce
Technology · 22 Feb 2026
Speed as a Growth Lever: A Practical Guide to Shopify Store Performance
Technology · 22 Feb 2026
Shopify Checkout Extensibility: What Changed and How to Use It
Technology · 22 Feb 2026
The Rise of Composable Commerce - And Why Most Brands Aren't Ready
Strategy and Optimisation · 22 Feb 2026
Why we collaborate with Agencies
Strategy · 27 Mar 2024
Unpicking our favourite updates from Shopify Editions 2024
Industry · 12 Mar 2024